How Does MAX CBD Request for Customer Feedback?

Cannabidiol is a popular natural remedy used for many common ailments. Better known as CBD, it is one of over 100 chemical compounds known as cannabinoids found in the cannabis or marijuana plant, Cannabis sativa. One of the brands that sell cannabinoid products is MAX CBD. If you’re a CBD brand, you can learn how they improve the quality of life for their customers and support their overall well-being.

What Is Customer Feedback?

Customer feedback is defined as the insights about satisfaction or dissatisfaction your customers experience with your products and services. It is considered as the guiding resource or hidden opportunity for businesses to improve the loopholes and address the needs of consumers.

Collecting user feedback via different methods is crucial for all businesses. How you ask customers for feedback and analyzing them determines planning new strategies for your business. You will definitely want to know where you are getting right or wrong in the eyes of customers.

The Importance of Asking Customers for Reviews

Chances are, you can already attest to the power of customer reviews from your own shopping experiences. Think about the number of times you’ve been on the fence about making a purchase and only followed through because other customers’ glowing Google reviews gave you the confidence to do so.

Or maybe you were never on the fence at all, because you knew exactly what you wanted to buy because you heard great things about it from someone you know. For example, if a customer is buying a CBD product from MAX CBD, they’ll want to read reviews about MAX CBD to know if they’re trustworthy. Once they find that they are reliable, the customer will buy from them.

Here’s how MAX CBD requests feedback from its customers and how you can too:

Tailor Your Approach

Usually, you’ll send an email to multiple customers asking them to fill out a survey. But you may also decide to ask for feedback from a particular customer or customer segment. Each will require a different approach – for example, if you want to address a specific customer, you can give some background on why you’re asking them.

Time It Right

For example, if you want to ask for feedback on the onboarding process, give it a week or so after the onboarding is done. If you send automated emails to customers asking them to leave reviews on review sites, exclude email addresses of people who have left a complaint, say, in the last month or so. Similarly, if you’re after a testimonial, send an email to customers who gave you positive feedback as soon as possible.

Explain What You Do with Feedback

Customers are more likely to provide feedback if they understand how you’re going to use it – especially if you use it to make their own experience better. Provide some details on your approach to gathering and analyzing feedback, and mention where you’re looking to improve if appropriate.

Give Something Back

Sometimes, you may be able to offer a reward for feedback or completing a survey. This could be a small discount, a $20 coupon, or something that’s personalized to the customer. Discuss your strategy for gathering feedback with your colleagues responsible for the budget.

Use Illustrations If Possible

Like we mentioned above, you can have a button that users click on to take the survey for a more visible CTA. Depending on your brand’s image, you can also use one or two icons and illustrations to make the email look more interesting.

Pay Attention to The Subject Line

This is important because you want to make sure customers actually open that email. If you’ve decided to offer a coupon, put it in the subject line. Use the full name of your customer and mention how long it’d take for them to complete the survey. You can also take a look at some words that increase open rates.